Biostime in partnership with Noisy Beast have released a $10 million integrated campaign to launch the premium paediatric nutrition brand into the Australian market. 

Biostime is the No. 1 brand of paediatric probiotic supplements in the world* and the Australia launch is in response to the genuine need from Australian parents looking for premium quality nutrition for their children.
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The Next Generation Organic brand campaign is fronted by Australian entrepreneur, supermodel, organic advocate and mother Miranda Kerr. The campaign celebrates the unique Biostime SN-2 BIO PLUS Premium Organic Toddler Milk Drink which combines the power of science and nature, to give the next generation of children a great start.
The integrated launch campaign provides a 360 degree showcase of Noisy Beast’s complete service offering consisting of strategy, media, digital, PR and social.
Says Severine Brichard, global marketing director,  H&H: “Biostime recognises the changing and complex world of parenting, especially when it comes to nutrition. We’re delighted to offer Biostime to the Australian market with an immersive campaign launch that disrupts the formulaic category approach and speaks to Biostime’s unique positioning combing the power of science and nature to support Australian parents.

“We’re thrilled to be working with Noisy Beast. Their unique model offers everything we need to launch our brand under one roof which makes our life easier due to each strategy and campaign touchpoint seamlessly integrating.”

 

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Says David Brown, managing director, Noisy Beast: “As an international agency managing global brands, we’re delighted to share our expertise and capability in helping Biostime disrupt the Australian market.
“It’s been amazing to see how much work and effort the entire Noisy Beast team has produced in such a short amount of time. We’re excited to demonstrate how a smart media mix can catapult Biostime into Australian homes.”
Says Murray Bransgrove, creative director, Noisy Beast: “I joined the Noisy team for the opportunity to contribute to an agency model with a difference. This campaign has touched everything we offer, through strategic planning to production, media, PR, social and digital. The campaign aims to connect with the next generation of Australian parents, who want to give their children a great start and are looking for products founded upon nature but still contain strong nutrition.”

The campaign TVC featuring Miranda Kerr launched this weekend with Biostime’s range of infant probiotics and toddler milk drinks available through key Australian pharmacies and retailers.