Premium organic handmade chocolate brand Pana Chocolate will hit the airwaves this week with the company’s first ever TVC campaign created by full service agency Noisy Beast. The TVC campaign – Taste Chocolate for the First Time – is also supported online and with a series of billboards in Melbourne and Sydney.

Says Pana Chocolate founder Pana Barbounis “We’re absolutely thrilled to launch Pana Chocolate to a wider audience and share our passion for creating quality, better for you and better for the earth chocolate. It’s an exciting time and an absolute milestone for our brand”.

Barbounis has fond memories of delivering his organic handmade chocolate to the then 22 stockists from the back of his Vespa, and now Pana Chocolate is available at over 4,000 retailers in over 25 countries, including more recently to Coles supermarkets. He’s keen to see Pana Chocolate become a household name without losing sight of what the brand is about.

Marketing Manager Amanda Bevan says “the campaign is a perfect representation of what we all go through when we first experience Pana Chocolate. It is a truly memorable moment and we are delighted with how Noisy Beast have brought that to life. Our team are especially proud to be part of the process and can’t wait to see themselves on air”. Pana Chocolate is proudly certified vegan and organic, and has no dairy, no soy, no gluten and no refined sugars. It is chocolate for everyone.

“The Pana Chocolate team are such a passionate and humble crew with great vision and understanding of their brand, so creating the next evolution with them has been a real joy. And very, very delicious” says Paul Hermes, Senior Art Director on the campaign.

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