SWISSE POWERS THE 2017 AFL SEASON IN LATEST SPOT VIA NOISY BEAST
Swisse Wellness has reconfirmed its commitment to supporting the Australian Football League, unveiling its new campaign via Noisy Beast and announcing four new player ambassadors.
Swisse is thrilled to announce superstar players Daisy Pearce, Patrick Dangerfield, Shaun Burgoyne and Josh Kennedy will take on this year’s season as the wellness brand’s new ambassadors, all who feature in the latest campaign.
Swisse general manager of marketing, Josh Wittner explains the campaign which is created in collaboration with Noisy Beast, is a shift from what we have seen from the brand in previous years.
Says Wittner: “AFL is a force that brings together so many passionate people who are dedicated to the game – from players, their families, to supporters, coaches and communities, it involves so many.
“We really wanted this year’s campaign to highlight and celebrate the support and hard work that goes into the sport, both on and off the field. From the hours of preparation in between games to the dark morning training sessions, there is a relentless passion that brings communities together.”
As a proud and long-time supporter of women in sport, Swisse is thrilled to have Melbourne Women’s Football Club Captain Daisy Pearce in this year’s campaign.
Says Pearce: “I’m so excited to be named a 2017 AFL Ambassador for Swisse. I am dedicated to ensuring my health is a priority so I am always performing at my best, so it is great to be aligned with a brand whose mission is to make millions around the world healthier and happier.
“It’s awesome to see the recent support women’s footy has received. Today, girls can be anything, do anything and play anything.”
Says Patrick Dangerfield, winner of the 2016 Brownlow medal: “I’m ready to take on this year’s season with Swisse. It’s a special partnership for me to align with the global health and wellness brand. For me, health is everything in a match and I’m pumped to have Swisse power my performance.”
The new Swisse TVCs will run throughout the entire 2017 AFL season on Channel Seven’s Saturday AFL broadcast. Swisse has proudly powered the AFL as the official vitamin partner since 2010.