Creative Media

There were a lot of mixed reviews of the look of the new Mercedes-Benz Actros ProCabin.​​

With all the naysayers focused on its radical appearance, we needed to change the conversation to one of efficiency and performance to give it a reason for looking as advanced as it is.​

The idea, the path of least resistance, was conceived. ​

Usually, the path of least resistance is a quick and easy one. But when the engineers at Mercedes-Benz set about redesigning the new Actros, the process was anything but. We leaned into this painstaking pursuit for performance that comes with precision German engineering. Each curve, shape, and air intake vent has a purpose when it comes to minimising air resistance. ​
All to deliver on greater fuel efficiency, saving businesses across Australia on logistics running costs.

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