Canstar wanted to be the first stop for people looking for a home loan, so they gave us the task of driving more traffic to their website.
We shaped an agile campaign, featuring trustworthy ambassadors, which worked in tandem with The Block, Married At First Sight and I’m A Celebrity, Get Me Out Of Here


Above-the-line campaigns focused on mortgages as a drawcard to the Canstar website allowing consumers to compare lenders and rates.

This, in turn, introduced consumers to the wide array of comparison services available across the site.