Swisse Kids

To launch the Swisse Kids Range in 2019, we wanted to create a campaign that showed an understanding of the kind of support that kids need to power their imagination and thirst for adventure.

To do this, we followed two little explorers Ari and Nash as they adventured through a dense jungle, that just happened to be located in their very own backyard.

From Pack to Launch

Noisy Beast developed the packaging design for the Kid’s Range and integrated the animal characters on pack through to Online and shopper elements.

Social Teaser Campaign

The characters came to life in simple animation and were developed into global assets for the campaign roll out.

In-Store Activity

Striking visual merchandising was created for the shopper environment, once again leveraging the strength of the key characters from the packaging design.

The Campaign Continues

Benefit led cut-downs from the TVC, were utilised as support across social media and YouTube

The Little Explorers Guide Activity Book

Benefit led cut-downs from the TVC, were utilised as support across social media and YouTube