Swisse Me Brand Launch

From its branding to its business model, Swisse Me is unlike anything Swisse has seen before. Our task was to engage a younger audience in the UK and establish a brand new lifestyle nutrition range through a direct-to-consumer
retail channel.

We collaborated with London-based illustrator Marylou Faure to create distinct brand and packaging designs. The launch featured an integrated campaign that empowered consumers to Start, Boost and Replenish their lifestyle
with Swisse Me.

SwisseMeUp

We empowered our audience to Start, Boost and Replenish their lifestyle through social media, sampling, merchandising, partnerships and activations.

Packaging Design

We collaborated with London-based illustrator Marylou Faure to create iconic character illustrations for our brand and packaging designs.

Each artwork is specific to a hero product, incorporating visuals of each key ingredient within the illustrations, giving each product a distinct and bold personality.

Website

The first direct to consumer site for Swisse, targeted to a unique English audience.

Supporting Materials

To support this fun brand, merchandising was created for the SwisseMe store