In the lead up to a series of rugby test matches, Swisse wanted to show that they could take care of more than just your everyday health and wellness needs.
With the help of New Zealand All Black Captain Kieran Read, we created a podcast series of children’s stories designed to distract kids, so they didn’t distract parents in the lead up to the all-important 8.30pm kickoffs.
Aptly named Kieran Reads Bedtime Stories, the podcast gained immediate traction in NZ and went to Number 1 in ‘Kid’s and Entertainment’ on the iTunes store.
- 5 finalists at Axis
- 7 finalists at AWARD,
- converting one Silver and two bronze at AWARD