Swisse have a well-established history in their birthplace as Australia’s leading premium wellness brand. However, as the brand has expanded aggressively overseas, many markets were unaware of this heritage.
For their first global brand campaign, the challenge for Swisse was creating a new platform that would reinforce their position as a premium natural wellness brand while resonating in markets around the world.
To do this we chose to tell the story of Swisse founder, Kevin Ring, and show how his quest for the best natural wellness products is what still drives the company today.
Filmed in New Zealand and narrated by global superstar Chris Hemsworth, the campaign told the story of the lengths Kevin Ring would go to in order to source some of his hero ingredients.
Rolled out across three continents, this fully integrated campaign helped raise Swisse’s international profile and establish the new global brand positioning.
To support the brand story, we also created a series of ambassador-led ingredient and product-focused pieces featuring Chris Hemsworth, Elsa Pataky and Nicole Kidman. These were also integrated across digital and social.